Now, before we get to the roast beef and mustard lentil salad, I want to discuss something. Serious faces please. Fingers on lips. Not those lips. Not those fingers. Good lord, contain yourself.
After yesterday’s post I received a comment about how tired someone was because of ‘all the advertising’ on our blog. Fair enough: everyone’s entitled to an opinion, of course, and you’ll note that I approved the comment where I could have just deleted it. It’s a discussion worth having, after all. It’s been on my mind a little.
Here’s the thing – take a look at other food blogs – you’ll see tonnes of little adverts all over the page. I could do the same thing and quadruple my blog income in a shot. But on our main page, I’ve got one little google advert at the top. It’s not spread all over the place, it doesn’t slow the page, it doesn’t detract from the content. It could, very easily, but we chose to have a clean blog which is easy to access over something buggy and full of ads. When we email out to subscribers we could send a snippet rather than the full blog meaning that you had to visit the page and thus, drive up our adsense – but we don’t do it, because it would be crap for you. That’s the reason there’s no pop-up whenever you load the page asking you to subscribe, that’s why we don’t send out spam, that’s why there’s no ‘read more’ button which loads more ads. It’s about making it good for the reader not the writer.
How most blogs make money is via affiliate marketing – if I recommend Musclefood, I get a very small commission. Same with Amazon. That’s why, when we do a recipe with mince in it, I’ll stick a link in to Musclefood and if a recipe calls for grated garlic, I’ll mention the mincer. I don’t mean Paul. But this is the thing: we do use Musclefood for meat and we do own the few gadgets and Amazon products that I mention. I’m not just shilling for the tiny bit of money it makes me, I recommend them because I believe in them. I’ve always been totally transparent about the advertising, too – I don’t hide it away. We mention our books occasionally because I’m bloody proud of the fact I have a book – of course I should be! But that’s about the extent of the adverts.
Our blog operates to a very simple template – 1,000 words or so of preamble and nonsense, one decent photograph of the food, a very simple no-fuss breakdown of the recipe and then a couple of links to other posts on the blog. It takes me about 90 minutes to type up the ‘story’ and to try and add the funny bits. Sit and type out 1,000 words, try to make it faintly funny, see how long it takes you. We spend a couple of hours over the weekend researching and planning the recipes. We have to buy new ingredients and unusual ingredients because we like to have different styles of recipes spread out over the year. Paul spends an hour or so cooking the meals, I spend a few minutes photographing, then typing. I then spend 20 minutes or so publishing the blog in our various mediums. That’s a lot of time for two blokes who work full-time in demanding jobs and who, let’s face it, are bone-bloody-idle.
And there’s the cost too – we had to buy a proper server for the blog to sit on – that costs a fair chunk every year. New ingredients cost money. Photography software costs money. As much we don’t struggle for money, I’d much rather spend that money putting my fat arse on a beach somewhere than talking about servers with some chap in Wisconsin.
So why do we do it? Because we fucking love it! We adore all the wonderful, lovely comments we receive. We love hearing from folks who have cooked one of our meals and been pleasantly surprised that slimming food could be so delicious. We eat so well because we’re constantly trying new things. We’ve met amazing folk in our groups, on our facebook page, via here. Everyone’s got a story and we love to hear them. I love to write, so this is a perfect outlet for my verbal diarrhoea – and we’ve got a very unique thing in that we’ve got a perfect diary of our last two years. Paul could barely cook before we started and now he’s confident in the kitchen. It’s great!
We’re not going to stop any time soon despite all the effort it takes. But the balance for that is that in the big blog posts, you might get a couple of text links to ingredients and a mention of Musclefood. It’s easy ignored and I think a decent exchange for the work we do. When we’ve got a Musclefood sale on, you’ll get a paragraph, but it’s always delineated from the post by blank lines. Skip over it. It’s easy to forget that we’ve already done over 350 recipes which are all indexed by syns – you couldn’t buy a cookbook with that many recipes in it, and we give it away for free. Always will be!
I hope that clears things up! I am sorry to moan, but there just something in the wanky, passive-aggressive comment that pushed a button.
To make things worse, here’s a salad! It’s syn free, full of taste and made up of only a few ingredients – it’s an excellent way to use up any roast beef you have kicking about, but you can also throw sliced beef in there for no syns. We’re talking proper roast beef though, not the processed stuff as that sometimes does have syns. Before I do, though, I’m obliged to mention – because it’s possibly the last day we’re running this, our current Musclefood deal. If you’re already frothing at the gash at the thought of ONE advert, just scroll on by.
Remember: our Musclefood deal is running with 10% off but ending soon. Canny deal – even if you don’t want it, share it with a friend!
FREEZER FILLER: 5kg (24/26) of big fat chicken breasts, 2kg (5 portions of 400g) less than 5% fat mince, 700g of bacon, 800g of extra lean diced beef and free standard delivery – use TCCFREEZER at checkout – £45 delivered!
BBQ BOX: 5kg (24/26) of big fat chicken breasts, two Irish rump steaks, 350g of bacon, 6 half-syn sausages, twelve giant half-syn meatballs, 400g diced turkeys, two juicy one syn burgers, two bbq chicken steaks, free delivery, season and 400g seasoned drumsticks (syn-free when skin removed) – use TCCSUMMER at checkout – £45 delivered!
Remember, you can choose the day you want it delivered and order well in advance – place an order now for a couple of weeks time and they’ll only take the payment once the meat is dispatched! Right, that’s enough of that. TO THE RECIPE.
to make a roast beef and mustard lentil salad, you’ll need:
- lots of leftover roast beef
- a can of green lentils
- a handful of cherry tomatoes
- a wee bunch of spring onions
- a lemon
- a spoonful of wholegrain mustard (this might have syns from recollection – 1 syn – but shared between four)
- a bag of bistro salad leaves – the ones that have the little strips of beetroot in that make your poo an alarming red – or use any other salad leaves
to make a roast beef and mustard lentil salad, you should:
- nice and simple this one – chop your tomatoes into quarters, thinly slice your spring onions and put a nice bunch of salad leaves on your plate
- empty your tinned lentils into a microwavable bowl and cook for about three minutes in enough water to cover them, then drain
- stir the mustard through the lentils while they are warm and then allow to cool
- time to assemble – leaves on the bottom, mix of beef, lentils, spring onions and tomatoes on the top
- dress with the juice of a lemon and some of the zest – no oil needed, perhaps a pinch of salt!
You know, I wasn’t going to do this but hell. You can use one of these to grate the lemons – it creates a nice fine zest and then you can use it for every other recipe we do! You can even see the zest in the photo. HARRUMPH.
If you’re looking for more beef recipes, you could do no better than having a look on the links below! I’ve also thrown in some vegetarian recipes because, although this isn’t a veggie recipe, there’s lots more salads in there!